Covent Garden Joins The Chinese Lunar New Year Celebrations
This January, Covent Garden will celebrate the Chinese New Year with special dishes, sweet treats and gifts available from some of the area’s most loved brands. Much lauded local dining spots Din Tai Fung, Red Farm, and Avobar will mark the occasion with bespoke dishes for the occasion. Whether shopping for family or friends this Chinese New Year, Covent Garden has the best selection of gifts from the likes of Charlotte Tilbury, Radley, Mariage Frères, Atelier Cologne, Ladurée, Godiva, Whittard of Chelsea, Paul Smith and more.
On Saturday 25th January, award-winning modern-Chinese restaurant Red Farm will introduce new additions to its menu. Famed New York dim sum chef Joe Ng has curated a special Chinese New Year menu with plates including shrimp and spinach dumplings with seared scallop and caviar. Taiwanese export Din Tai Fung will bring two limited-edition dishes - Classic Steamed Black Cod and XO Sauce Prawn Fried Rice - to its menu, available from Saturday 11th January to Tuesday 11th February.
Covent Garden’s luxury tea emporium, and France’s oldest tea house, Mariage Frères will celebrate the date with the launch of a special blended tea infusion presented in a beautiful hand-made turquoise tin inspired by traditional pagoda towers.
The fashionista who loves to brunch can head to Avobar to purchase a limited edition bright red slogan sweatshirt, or to Radley for the new ‘Let Them Eat Cake’ collection, which honours the Chinese Year of the Rat with limited edition pieces designed with playful plum blossom applique and the signature Radley Scottie dog, complete with red trims to represent good fortune and prosperity.
Those looking to gift extra special gifts can head to Ladurée for a limited edition red box of 12 macarons, or head to Godiva for a Chinese New Year themed red box, emphasising good fortune and joy. TUMI is celebrating in style by collaborating with well-known Los Angeles based illustrator, Victo Ngai, and Whittard of Chelsea is introducing five special tea blends for Chinese New Year, including traditional Chinese Oolong Loose Leaf Tea and Lucky Lychee Loose Tea. Paul Smith is stepping into the spirit of the occasion by designing a series of celebratory small leather goods featuring a cartoon rat icon embossed in gold, and has created exclusive Lunar New Year red envelopes to be shared with family & friends.
For the beauty fan, Covent Garden’s Atelier Cologne will hand out red envelopes with a fragrance sample and chocolate coins, while Charlotte Tilbury will offer product favourites including magic cream and lipsticks in limited edition red packaging to signify the New Year. Customers will also be able to engrave purchases for a personal touch.
Visitors that are feeling lucky at Covent Garden can visit RedFarm to roll the red dice to win prizes from a red envelope, such as a glass of champagne or a delicious dinner for two, or can take part in prize draws at both Radley and Whittard where prizes consist of £50 vouchers, discount offers and lucky red packets of cash from AliPay.
The New Year celebrations will be continued online via the new Covent Garden official WeChat channel. Launched in November 2019, the WeChat account @CoventGardenLondon is Covent Garden’s first official Chinese social media account and is soon to be followed by Weibo and RED.